Motivation, motivation and more motivation - this is what people most often like. How to motivate people? Based on personal experience?
Motivation is primarily a personal example. Personal stories touch people's hearts the most. Only motivation must be used very carefully, as there is such a thing as “drug motivation”. These are people who are always looking for motivation from videos, movies, books, Instagram profiles. As a result, the person gets the impression that he is doing something. In fact, he is motivated, but does nothing. Therefore, this is a very dangerous feeling when a person is constantly motivated, as addiction appears, like a drug, it’s hard without it. But in certain doses and quantities, motivation is good. But I recommend working more on discipline.When exactly did you decide to get into marketing?
I entered marketing in 2011 and, in principle, have been doing it for almost 10 years since then. I chose the specialty by chance, that is, it was not some kind of balanced decision. I talked with a marketer, a friend of my mother, and realized that I like this profession. This is an untouched niche of professions, and there was not much information on it at that time. In general, this is a young science, that is, it is not psychology, not finance, where the topic has been developing for hundreds of years. Marketing is something new.
The educational project Upgradeplus.online is a practical course on the study of marketing, SMM and entrepreneurship. Thanks to our five years of experience, we have compiled an effective program for students, entrepreneurs, marketers, and employees.
“Upgradeplus.online is a very unique project, a kind of educational Netflix. We want to make education very accessible, so that they buy not just one course, but a full subscription and get access to everything,” says Ablai.
Many people can try on the role of a teacher, but not everyone succeeds. To share and be able to convey one's knowledge is an innate talent that reveals itself with love for one's work.
“I started doing courses when I was a student. It was my third year and I needed to teach the first year students - I did some presentations to package my knowledge for them. Over time, I began to work on the language center and the Queex vine project, a new school. I realized that I was good at delivering knowledge, and we started doing courses like the Upgrade School. 80% of my experience is my courses, 20% is information from various sources, but mostly these are some of my personal examples, experience, ”Yusupov shares.
The personality of a person is the main key to success, therefore, it is possible and necessary to constantly develop. Ablai Yusupov teaches at universities, telling that the most valuable thing is knowledge and self-discipline. Also often runs Upgrade yourself marathons.
“You always need to develop - to download soft skills in yourself. What are soft skills? These are the skills that lead a person to greater success - communication, goal setting, time management, energy, self-discipline and self-motivation. Why? Because competition is growing and more people are born every day than jobs. We compete not just within Kazakhstan, but globally,” the entrepreneur believes.